XLMedia PLC is a digital publisher and marketing company which attracts paying users from different online channels and directs them to online gambling operators. It operating segments include Publishing, Media and other. Publishing segment owns over 2,000 informational Websites in approximately 18 languages whereas Media segment acquires online and mobile advertising and other segment manage networks of marketing partners. The company generates maximum revenue from the Publishing segment. Geographically, it derives a majority revenue from Scandinavia and also has a presence in Other European countries, North America, Asia, Oceania, and Other countries.