Wednesday, July 15, 2020

Harte-Hanks Inc. (HRTH)

Why Switching Its Listing Can Create An Opportunity For Investors

Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.

Michael Kupinski, Director of Research, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Switches listing to OTC. The company moved to the OTCQX market under the stock symbol HRTH from a NYSE listing as it faced delisting due to market cap requirements on the NYSE. We believe that the OTCQX is a good choice for the company given that the exchange has high reporting standards and could be a good stepping stone to a future NASDAQ listing, if, as we expect, the company continues on its turnaround.

Fundamentals appear intact. We believe that the Covid mitigation efforts have had a relatively modest impact on its over all business. We anticipate that Adj. EBITDA will be positive in coming quarters and for the full year 2020.

This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).

*Analyst certification and important disclosures included in the full report.  NOTE: investment decisions should not be based upon the content of this research summary.  Proper due diligence is required before making any investment decision.