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Harte-Hanks Inc. (HHS)
Is The Company Out Of The Woods?
Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
Overachieves on cash flow. Q4 revenues were in line with expectations, but cash flow (adj. EBITDA) overachieves. Q4 revenues were $52.3 million versus our $52.0 million estimate. Cash Flow was $3.1 million versus our $800,000 estimate. The variance was partially attributed to better than expected insurance reimbursement.
Further realigning its businesses. The company plans to further reduced costs through renegotiating vendor agreements, eliminating low margin or unprofitable revenue, and consolidating facilities. Expenses are expected to decline at a faster pace than...
This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.