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Harte-Hanks Inc. (HHS)
What Has To Happen To Achieve Its Free Cash Flow Goal?
Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
On a good course. The positive "beat" on Q4 and full year 2019 results reflect the recent right sizing of its business, a strategy that is still not fully completed. Management appears sanguine that the company will be cash flow positive for 2020.
CoronaVirus impact unknown. Businesses appear to be booking marketing campaigns late and there appears to be some nervousness with advertisers. At this time, marketing programs do not appear to be cancelled, but there is some hesitancy. We believe...
This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.