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Harte-Hanks Inc. (HRTH) - This Time It Appears To Be Different

Thursday, June 24, 2021

Harte-Hanks Inc. (HRTH)
This Time It Appears To Be Different

Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.

Michael Kupinski, Director of Research, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

    Another CEO change. Andrew Benett stepped down as the company's CEO and the COO Brian Linscott moved into the role. Mr. Benett navigated the company through some extreme challenges, which included losing significant accounts, right sizing the business, renegotiating unfavorable vendor contracts, all under heavy debt levels and large pension obligations. The moves appear to put the company on a path toward revenue, cash flow and earnings growth.

    Smooth transition expected.  We do not look for significant strategic operational changes. Mr. Linscott was a consultant for the company prior to his COO position and is a seasoned and capable executive, brought in by Benett. The move streamlines the top heavy management team and will save the company roughly $500,000 a year. Furthermore, we do not believe that the move portends an imminent sale of ...

This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).

*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary.  Proper due diligence is required before making any investment decision. 

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