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2/5/2026

Genius Sports Expands Beyond Data With $1.2 Billion Legend Acquisition

Genius Sports Limited (NYSE: GENI) has entered into a definitive agreement to acquire Legend, a global digital sports and gaming media network, in a transaction valued at up to $1.2 billion. The deal, announced on February 5, 2026, marks a significant strategic step for Genius Sports as it expands beyond official sports data into a fully integrated media, advertising, and fan activation ecosystem.

3 min read