Friday, September 16, 2022
Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Patrick McCann, Research Associate, Noble Capital Markets, Inc.
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Non-deal road show highlights. CFO Evan Masyr was in St. Louis last week to host meetings with investors. Masyr highlighted significant debt reduction, strong digital media revenue growth, potential upside in Q4 from Political spending and from release of a Dinesh D’Souza book 2000 Mules. Finally, the company is in a much stronger financial position than it has been in decades.
Durability of block programming. Mr. Masyr highlighted the stability and recessionary resilient qualities of block programming that is sold primarily to local and national non-profit ministries. Annual renewal rates exceed 95% and account for 29% of Salem’s total revenue. The stability of revenue from block programming provides a ballast to the cyclical nature of advertising revenue.
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