Vera Bradley (VRA) – Streamlined Leadership

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Friday, January 27, 2023

Joe Gomes, Managing Director – Generalist Analyst, Noble Capital Markets, Inc.

Joshua Zoepfel, Research Associate, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Streamlined Leadership. We had an opportunity to speak with Vera Bradley management about the recently announced streamlined corporate structure designed to drive cost savings, add more focus on marketing and merchandising, and position the Company to deliver steady top- and bottom-line growth. Ultimately, the new structure should produce annualized savings of over $2 million, on top of the $25 million of cost reductions previously identified.

Specifics. As part of the new structure, the Company eliminated the positions of Vera Bradley Brand President, Chief Creative Officer, and Chief Revenue Officer. The Company will add a position of Senior Vice President of Merchandising and Design for Vera Bradley. In addition, Alison Hiatt has joined the Company as Chief Marketing Officer to oversee digital marketing, customer data, and ecommerce. Ms. Hiatt is an accomplished consumer and marketing leader with a versatile and deep track record of success for several industry-leading brands.

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*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision. 


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