Shoe Carnival Inc.

Shoe Carnival Inc is a footwear retailer with hundreds of stores in the United States. It offers moderately priced, name-brand dress, casual, and athletic footwear for men, women, and children. Its average store has more than 27,000 pairs of shoes. The company promotes a shopping experience that includes contests, games, and a person on a stage with a microphone to announce limited-time specials. To enable its value-pricing strategy, Shoe Carnival minimizes staffing needs by housing all merchandise on the selling floor and leases store locations in open-air shopping centers. The company buys its merchandise from hundreds of vendors, with Nike and Skechers accounting for a substantial portion of total company sales. All merchandise goes through the company’s distribution center in Indiana.