Movers and SHAKERS
Cumulus Media (CMLS)
Time For A Refresh
CUMULUS MEDIA, Inc. (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYS, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
A new, multi-dimensional approach. This report highlights a recent interview with CEO Mary Berner, who unveiled a new company presentation and its strategic shift toward a multi-dimensional Audio-first media company, rather than its previous Radio-first model. Click here for the full interview. We believe that the company's recent agreement for its 413 stations and podcasts to be on the Audacy digital platform is an example of its multi-platform, multi-dimensional strategy.
Multiple revenue streams with large market opportunities. A key component of the company's presentation was to highlight the multiple revenue streams, each with a large market opportunity. While Radio offers a post pandemic advertising recovery, the company's Digital businesses are growing rapidly. In Q2, Digital increased 50% in revenues and accounted for 14% of total company revenues. Management ...
This research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.