Movers and SHAKERS
Ten Esports Predictions Worth Looking Forward To!
Globally, esports revenues are predicted to grow to $1,084 million in 2021. In terms percentage terms, that’s expected growth of 14.5% from $947.1 million in 2020.
The global average revenue per esports fan will be $4.63 this year, up +2.8% from $4.40 in 2020. Note that this is down from 2019’s $4.86 per esports enthusiast. Newzoo.com, by which most of these predictions were made, expects it to reach $5.25 in 2021 after live events are restored.
Media rights and sponsorship is expected to bring in $833.6 million in revenues during 2021. This would represent 75% of total revenue from this industry.
The global games' live-streaming audience is expected to hit 728.8 million this year (2021). That is 10% growth from 2020.
The largest growth in live broadcast last year was in the Spanish and Portuguese language market. This places them after English as the most-watched languages on live-streaming platforms. Spanish grew by +369% to reach 1.4 billion hours watched, while Portuguese grew by +189% to 1.1 billion hours.
Globally, the total esports audience should grow to 474.0 million people in 2021. That’s a predicted YOY growth of +8.7%.
China is expected to have the most esports fans in 2021, with 92.8 million. They’ll be followed by the U.S. and Brazil. China should also be the largest market for live-streaming games live, with an audience of 193.0 million in 2021.
China is expected to be the largest esports entertainment market by revenues, with total revenues increasing by 14% to of $360.1 million in 2021. North America follows with predicted total revenues of $243.0 million, and Western Europe, with revenues of $205.8 million.
The League of Legends World Championship was 2020’s biggest tournament based on live viewership hours on Twitch and YouTube, with a total of 91.9 million hours. League of Legends Champions Korea was the most-watched league by live viewership hours on Twitch and YouTube, generating 53.8 million hours.
The global average revenue per esports enthusiast will be $4.63 this year, up +2.8% from $4.40 in 2020. It is important to note this is down from 2019’s $4.86 per esports enthusiast, but we expect it to jump up to $5.25 in 2021 after live events are restored.
Source: 2021 Newzoo 10 Global Esports & Live Streaming Market Report 2021 PRESS COPY Key Takeaways
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