Thursday, May 9, 2019

Harte-Hanks (HHS)

Not Good, But Not Bad Either.

Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings.      

Michael Kupinski, DOR, Senior Research Analyst, Noble Capital Markets, Inc.

Refer to full report for price target, fundamental analysis and rating. 

• Q1 Results Within The Zip Code. The first quarter revenues were $59.2 million versus our $57.5 million estimate. Operating cash flow, excluding one time charges, was a negative $4.7 million, in line with our $4.6 million loss estimate. 
• Revising vendor agreements. Management indicated that it is revising vendor agreements, which we view is an important step toward returning the company to positive cash flow and to profitability. In addition, the 

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*Analyst certification and important disclosures included in full report.  NOTE: investment decisions should not be based upon the content of this research summary.  Proper due diligence is required before making any investment decision.