Gray Television (GTN) – Core Advertising Surprisingly Strong

Media and Entertainment
0 min read

Wednesday, May 08, 2024

Gray Television is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets in the United States. Our television stations serve 113 television markets that collectively reach approximately 36 percent of US television households. This portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station. We also own video program companies Raycom Sports, Tupelo Honey, PowerNation Studios and Third Rail Studios.

Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.

Jacob Mutchler, Research Associate, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Q1 Results. The company reported Q1 revenue of $823.0 million, modestly beating our estimate of $814.0 million by 1.1%. Adj. EBITDA for the quarter was $197.0 million, beating our estimate of $171.0 million by 15.2%. Notably, core advertising was up 4.2% from the prior year period, excluding political revenue, even higher than the comparable quarter in 2019. 

Favorable core undercurrent. The company experienced growth in several national advertising categories, including automotive and consumer goods, which was up high single digits for the quarter. Management guided 2024 core advertising to be above pre-Covid 2919 levels in spite of displacement in core advertising in political election years.

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This Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).

*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision. 


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