| Key Points: – Rubrik is acquiring AI startup Predibase for over $100 million to expand into enterprise AI infrastructure. – Predibase’s platform allows businesses to customize and deploy AI models using data from third-party sources. – The acquisition aligns with Rubrik’s strategy to evolve into a multi-product enterprise platform focused on security and AI innovation. |
Rubrik, the data security and management company, is set to acquire artificial intelligence startup Predibase in a move that deepens its presence in the fast-growing AI infrastructure market. The acquisition, valued at over $100 million according to a source familiar with the terms, marks a significant step in Rubrik’s efforts to broaden its capabilities beyond data backup and cyber resilience.
Predibase, founded in 2021, specializes in tools that help organizations efficiently deploy custom AI models using their own data. The San Francisco-based startup has attracted attention for its developer-focused platform that integrates with a wide range of third-party data systems. By enabling customization and deployment of large language models (LLMs), Predibase aims to help businesses move beyond generic AI tools and build solutions tailored to their internal data needs.
Rubrik, which went public in 2024 and has seen robust revenue growth since its IPO, views the deal as an opportunity to evolve into a multi-product enterprise software provider. The company has already established itself as a key player in data protection and ransomware recovery, boasting more than $1 billion in annualized recurring revenue. The integration of Predibase’s AI model deployment tools adds a new layer to Rubrik’s offerings—one that taps into the increasing demand for AI-powered automation across enterprises.
With this acquisition, Rubrik aims to give customers the ability to build secure, cost-effective AI agents that can reason over large datasets housed within both Rubrik’s ecosystem and external cloud platforms. These include major cloud data players such as Amazon Web Services, Google Cloud, Snowflake, and Databricks, with whom Predibase already integrates.
The Predibase platform will continue to operate independently after the acquisition closes, preserving its existing customer relationships and developer-centric approach. Predibase’s technology will also be enhanced by Rubrik’s Annapurna platform, which enables secure aggregation of data from multiple sources. Together, the two platforms are expected to provide businesses with an end-to-end stack for building and deploying AI models grounded in private enterprise data.
Predibase’s team, including co-founders who previously worked on AI infrastructure at Uber, brings technical depth and credibility to Rubrik’s expanding AI strategy. Their work at Uber on machine learning platforms laid the groundwork for scalable AI services, and they bring similar ambitions to their new parent company.
For Rubrik, the acquisition underscores a broader ambition to become a long-term platform player in the enterprise technology space. As more businesses look to harness generative AI for insights and automation, the demand for tools that enable secure, high-performance model training and deployment is growing rapidly. With Predibase now in its fold, Rubrik is positioning itself to be at the center of this next wave of enterprise AI adoption.
