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Harte-Hanks Inc. (HHS)
Ahead Of Its Turnaround Plan
Harte-Hanks is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments.
Michael Kupinski, Director of Research, Noble Capital Markets, Inc.
Refer to full report for price target, fundamental analysis and rating.
- A quarter early. The company overachieves estimates with a positive cash flow of $203,000, a quarter earlier than expected. Revenues were roughly in line with expectations at $51.4 million. Revenues moderated from the pace of decline in the first half and the company indicated that it is building a pipeline of business.
- Renegotiated third party agreements. The company right sized its third party agreements, which was adversely affecting profitability. Annualized vendor cost savings are a significant $13.4 million in total and...
This Company Sponsored Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.