Entravision Communications (EVC) – The Recent Moves Come To Meta Life

Media and Marketing
0 min read

Friday, October 14, 2022

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television and radio operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision owns and/or operates 53 primary television stations and is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets. The Company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations.

Michael Kupinski, Director of Research, Noble Capital Markets, Inc.

Refer to the full report for the price target, fundamental analysis, and rating.

Partners with Meta in Ghana. The company announced that it has partnered with Meta (Facebook) to be its ad agency in the country of Ghana. While this is not a large country, with a potential market opportunity of $10 million, it does set the table for future relationships with Meta in other parts of the world. 

Accelerated purchase of Cisneros become clear. Entravision recently accelerated the purchase of Cisneros for a total of $44 million of the remaining 49% interest that it did not own. This would free the company to expand its relationship with Meta to other parts of the globe, outside of its current Latin American market. The recent expansion in Ghana is an example of that. 

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