Monday, December 15, 2025
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, Laff and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
Michael Kupinski, Director of Research, Equity Research Analyst, Digital, Media & Technology , Noble Capital Markets, Inc.
Refer to the full report for the price target, fundamental analysis, and rating.
NobleCon21. On December 3rd, management participated in a fireside chat at NobleCon21 at Florida Atlantic University (FAU) in Boca Raton, Florida. The discussion featured Jason Combes, CFO, and focused on the company’s operational resilience, strategic growth initiatives, and the evaluation of a recent takeover offer. A replay of the fireside chat is available here.
Strategic portfolio pivots are driving outperformance. The company has decisively shifted key assets toward growth verticals to counter industry headwinds. A focused sports strategy adding NHL teams locally and the WNBA/NWSL on its national ION network is delivering results, with core advertising guided to be up 10% in Q4, against a declining sector. Concurrently, its digital transition is accelerating, with connected TV revenue for its networks growing 35% and expected to reach $120 million this year.
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This Research is provided by Noble Capital Markets, Inc., a FINRA and S.E.C. registered broker-dealer (B/D).
*Analyst certification and important disclosures included in the full report. NOTE: investment decisions should not be based upon the content of this research summary. Proper due diligence is required before making any investment decision.
